[dropcap type=”default”]R[/dropcap]ed Circle- A marketing agency that is bringing the perfect blend of marketing and social change on the table
Red circle is a rising marketing agency that was founded in 2017 with Riju Shrestha, Parit Shrestha, Manish Adhikari and Miles Rai as the co-founders. In this digital age, video plays a great role in informing people about the brands but Red Circle is much more than merely a marketing agency. It has created numerous videos to influence and convey social messages too.
Story Behind Initiation
Red Circle aims to be way more than video marketing agency which develops brand videos using the expressive idea to help clients stand out and build a powerful reputation. With the belief that they can make this world a better place through the work they do, Red Circle has been specialising in creative campaigns to display social messages relating to various issues.
” Video is something people enjoy. It has been an integral aspect of our being. Thus, we want to make videos as a tool to potentially make them aware and bring social behavioural change ”, says Riju Shrestha, co-founder and CEO of Red Circle.
“The energy to carry out anything has led us to pick a camera and shoot videos”, reminisces Riju, ” Those earlier several meetups in a local shop got us to work on our first ever video for the fundraising program of Shree Vanudaya school. The initial phase of naiveness and zero knowledge on this sector resulted in a lot of problems ranging from suffering financially to handling personal changes, difficulties due to lack of defined roles and wavering mindset but these have taught us a lot. ” She added,
” However, blessed with the supportive team and confidence about concepts and strategy helped us to proceed consistently. I even left behind the idea of studying in China with full scholarship. “
Riju burst into laughter recollecting the initial phase of the company while they wanted to give a name to the company. The initial name suggestions were probably very funny but ‘Red Circle’ came out of the blue. Later they realised how it reflected their journey which started naively in excitement and shaped their direction of life. The symbol of the circle having no corners is what represents the ever lasting bond of the team members.
Working With Social Involvements
In the present context, videos act as a catalyst and instigator, increasing its power to influence and change the way people think. Realising this, Red Circle is involved as an executive committee in Child Safe Net to commence the Cyber Safety Security Project very soon. It is Cyber Smart School which will be created with the purpose of making mechanisms for child protection as they believe digital campaigns play a vital role in addressing these issues.
The small act can bring a huge difference. Especially when people are largely engaged in social media nowadays, it’s time to make people realize that there is reality and life beyond social media too. Highlighting this specific issue, Red Circle has created a campaign called “beyond the screens ( living a little apart from screen)”, which could change the perception of people on how social media is consuming their time and life.
“To give powerful messages out to the public with a perfect combination of immersive stories, right visual and rhythms, Red circle has started its two in-house initiatives: Raato and Vivaah. We highlight ongoing injustice or any misrepresented ideas in Raato. Vivaah explores the existing taboos related to marriage that are insignificant and hence deserve to be discontinued.”
Apart from these, Red Circle has been conducting ‘Girls in ICT‘ for the last two years. It is an international day celebrated every year on the fourth Thursday of April. They train video editing for 10 girls of diverse age ranging from 15 to 55 years. But Riju is more concerned about the impact the training has on them and how they can use the skills learnt to make it a livelihood. Red Circle itself has employed 3 of the successful trainees. She speaks with a lot of passion regarding how these training program should show the intended results and make an impact in the lives of the trainees. She says,
“Providing training is not a difficult task but its end results is what matters. Considering that, we are planning to organise more training targeting the rural areas and not only Kathmandu, so that the training reaches the right people who need it more and hence can use the skills learnt to actually utilise it as a vocation.”
Red Circle is looking for strategic partners to collaborate with them to make these efforts a reality. Funding in form of grants, assistance and other resources is what Red Circle currently needs the most. Riju believes such partnership and funding will not help them further their goals but also play a catalyst to women empowerment and an impact investment towards paving a way to financial independence and freedom.
“We may not be the most innovative way to bring a drastic transformation in the market but we believe in making a ripple effect through our well thought of efforts to bringing social change. Videos have become a powerful medium more than ever to evoke conversations and instigate dialogues between people. That’s the beauty of videos and going forward, they are going to be the epicentres of every marketing or social campaign”, adds Riju concluding the conversation.
We wish the Red Circle team all the best and would like to contribute towards their goal by connecting them with the right partners. If you believe in their ideas and want to know more about how you may add value, please feel free to contact them or contact us.